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Research papers

The push for holistic perspectives

Understanding consumer values is one of the most critical elements in any successful marketing strategy and planning. Considerations of price and quality matter for consumers, but, in many instances, value orientation also affects everyday choices...

Catalogue: Consumer Insights 2007
Authors: Ick-Sang Roh, Jay W. Shim
Company: Hankook Research
May 7, 2007
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Citation

Roh and Shim (2007a, May 07). The push for holistic perspectives. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-push-for-holistic-perspectives